“Mulan,” Disney’s long awaited live-action animation remake will be released on Sept. 24, for on-demand streaming on Disney Plus at a premium price of $29.99. Originally scheduled for theater screening last March 27, 2020, the movie has since been canceled four times, the most recent of which was on August 21, 2020.

Although there is a possibility that “Mulan” will be rolled out in theaters in other countries, those in China will be able to watch the movie in cinemas with certainty. Mainly because the Disney Plus streaming platform is not available in China.

Disney CEO Bob Chapek had remarked sometime in May this year that they still believe in the value of providing the audience with traditional theater experience, which is why they still rescheduled “Mulan” for theater screening. At that time, Mr. Chapek already hinted that because of certain factors like the COVID-19 pandemic along with changing consumer dynamics, they were already considering making some changes in their strategy.

Disney Strategy Changes Include Partnering with Smart TV Platforms

In line with the newest announcement, the company also announced that active Disney Plus subscribers wiĺl be able to watch “Mulan” via smart TV running on Apple, Google and Roku streaming platforms.

However, the company emphasized that only Smart TV users with active Disney Plus accounts will be able to order Premiere Access to watch “Mulan” on their respective smart TVs. After all, the Disney Plus Premier Access allows subscribers to watch the ordered movie more than once, and as many times over as a subscriber wants.